Work

When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.102010

Authors: Shubin Yu, Yangjuan Hu

Institution: Peking University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2989613591

FWCI: 8.77

Cites: 53

Cited by: 106

Related to: 10