Work

Endorser Effectiveness by Product Type

Year: 1979

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1979.12518848

Authors: Hershey H. Friedman, Linda Friedman

Institution: Fordham University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2990531823

FWCI: 1.559

Cites: 7

Cited by: 847

Related to: 10