Work

Celebrity Endorsement and Consumer Buying Behaviour:Enhancing the Promotion Function of Marketing in the Central Business Area of Accra, Ghana

Year: 2013

Type: article

Study design: Observational Study

Source: European Journal of Business and Management

Authors: Wilson Edzorna Dzisah, Elikem Chosniel Ocloo

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2992461689

FWCI: 2.195

Cites: 13

Cited by: 15

Related to: 10