Work

Effective advertising and its influence on consumer buying behavior

Year: 2011

Type: article

Study design: Observational Study

Source: European Journal of Business and Management

Authors: Zain-Ul Abideen, Salman Saleem

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2993313425

FWCI: 4.176

Cites:

Cited by: 26

Related to: 10