Work

How manufacturer brand erosion shapes consumer assortment perceptions

Year: 2019

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2019-0235

Authors: Chunyu Li, Yongfu He, Ling Peng, Denghua Yuan

Institutions: Guangdong University of Foreign Studies, Monash University, Lingnan University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2996612737

FWCI: 0.984

Cites: 64

Cited by: 8

Related to: 10