Work

An empirical study of brand microblog users’ unfollowing motivations: The perspective of push-pull-mooring model

Year: 2020

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2020.102066

Authors: Zhenya Tang, Leida Chen

Institutions: Mississippi State University, California Polytechnic State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2999532487

FWCI: 10.68

Cites: 85

Cited by: 102

Related to: 10