Work

Need for control may motivate consumers to approach digital products: a social media advertising study

Year: 2020

Type: article

Source: Electronic Commerce Research

DOI: 10.1007/s10660-020-09399-z

Authors: Linwan Wu, Jiangmeng Liu

Institutions: University of South Carolina, Seattle University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3000713767

FWCI: 2.061

Cites: 72

Cited by: 18

Related to: 10