Work

Content marketing in e-commerce platforms in the internet celebrity economy

Year: 2020

Type: article

Study design: Observational Study

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-05-2019-0270

Authors: Ruibin Geng, Shichao Wang, Xi Chen, Danyang Song, Jie Yu

Institutions: Xidian University, Zhejiang University, University of Nottingham Ningbo China

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3003695631

FWCI: 22.91

Cites: 75

Cited by: 251

Related to: 10