Work

Attitudes of Entrepreneurs Towards Social Media as a Marketing Tool

Year: 2018

Type: article

Abstract: Rapid development of technologies has led to emergence of new opportunities for businesses such as social media.Online social networks and media are well recognized and increasingly used by businesses as valuable source of information regarding the design, acceptance and use of their products and services, and also as important marketing tool to reach diverse groups of customers that had not been covered earlier by their marketing campaigns.

Source: Hrčak Portal of scientific journals of Croatia (University Computing Centre)

Authors: Barišić, Anton Florijan, Vujnović, Krunoslav

Institution: VERN' University

Language: Croatian

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3005093110

FWCI: 1.407

Cites:

Cited by: 5

Related to: 10