Work

Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.02.020

Authors: Do Yuon Kim, Hye-Young Kim

Institution: University of Minnesota

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3008374096

FWCI: 42.79

Cites: 52

Cited by: 566

Related to: 10