Work

The effects of digital marketing and market orientation on innovation and firms' performance

Year: 2019

Type: article

Study design: Observational Study

Source: San José State University ScholarWorks (San Jose State University)

Authors: Howard W. Combs, Sudaporn Kuntonbutr, Tsutomu Konosu

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W3009421679

FWCI: 0.524

Cites: 26

Cited by: 3

Related to: 10