Work

We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.03.017

Authors: James M. Leonhardt, Todd Pezzuti, Jae-Eun Namkoong

Institutions: University of Nevada, Reno, Adolfo Ibáñez University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3011626412

FWCI: 7.126

Cites: 52

Cited by: 69

Related to: 10