Work

Changing Consumer Preferences: Factors Influencing Choice of Fast Food Outlet

Year: 2020

Type: article

Source: Academy of Marketing Studies journal

Author: Bidyut Jyoti Gogoi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3012698169

FWCI: 1.258

Cites: 27

Cited by: 9

Related to: 10