Work

Factors influencing social commerce adoption in Mexico: An empirical research

Year: 2019

Type: article

Study design: Observational Study

Source: Repositorio de la Red Internacional de Investigadores en Competitividad

Authors: Celestino Robles Estrada, Diana Isabel de la Torre Enríquez, Alberto Alcocer Ochoa

Institution: Universidad de Guadalajara

Language: Spanish

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3013208860

FWCI:

Cites: 93

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Related to: 10