“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Year: 2020
Type: article
Authors: S. Venus Jin, Ehri Ryu
Institutions: Northwestern University, Sejong University, Boston College
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3015182824
