Work

Impact of brand image on consumers’ purchase decision

Year: 2017

Type: article

Study design: Observational Study

Source: International journal of research in social sciences

Author: Afrina Yasmin

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3016485259

FWCI: 3.462

Cites:

Cited by: 13

Related to: 10