Work

Pengaruh Harga, Keanekaragaman Produk, Dan Minat Beli Terhadap Keputusan Pembelian Pada Toko Online Shopee

Year: 2020

Type: article

Abstract: This research was conducted at the Online Shopee among the Faculty of Law students of the Islamic University of Syekh Yusuf, Tangerang. The method used was SPSS version 25, a population of 700 people with a sample of 88 people. And in this research using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heterokedasticity test, autocorrelation test, regression analysis, correlation analysis, t test, F test, and coefficient of determination The results of this research are price variables, diversity product, and buying interest have a significant effect on purchasing decisions.

Source: EKONOMI BISNIS

DOI: 10.33592/jeb.v24i2.520

Authors: EVA ROSDIANA, HADI SUHARNO, UMI KULSUM

Institution: Universitas Islam Syekh Yusuf

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3020626487

FWCI: 1.288

Cites: 13

Cited by: 8

Related to: 10