Work

Driving users’ behaviours and engagement in co-creating services

Year: 2020

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-06-2019-0244

Authors: Anna-Sophie Oertzen, Gaby Odekerken-Schröder, Birgit Mager

Institutions: Maastricht University, TH Köln - University of Applied Sciences

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3023323850

FWCI: 5.154

Cites: 103

Cited by: 36

Related to: 10