Work

Effectiveness of Celebrity Advertisements on Consumer Behaviour towards FMCG Products (with Special Reference to Kanniyakumari District)

Year: 2020

Type: article

Study design: Observational Study

Source: Studies in Indian Place Names

Author: Digvijay Singh

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3025925330

FWCI: 0.258

Cites:

Cited by: 1

Related to: 20