Work

The role of social shopping and self-brand connection on emotional engagement : an online shopping context

Year: 2019

Type: dissertation

Study design: Observational Study

Source: UpSpace Institutional Repository (University of Pretoria)

Author: Ruchelle Mouton

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3033843662

Cites: 12

Cited by:

Related to: 10