Work

Understanding followers’ stickiness to digital influencers: The effect of psychological responses

Year: 2020

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2020.102169

Authors: Lixia Hu, Qingfei Min, Shengnan Han, Zhiyong Liu

Institutions: Dalian University of Technology, Stockholm University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Fundamental Research Funds for the Central Universities

Awards: 社会化商务中参与者的信誉与信任机理及交易决策研究, G273948600, 社会化商务中的双角色信任机制研究, G4750469282

OpenAlex ID: W3034518044

FWCI: 23.88

Cites: 118

Cited by: 310

Related to: 10