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The effect of experiential marketing, social media marketing, and brand trust on repurchase intention in Ovo applications

Year: 2020

Type: article

Abstract: This research was conducted to determine the effect of experiential marketing, social media marketing, and brand trust partially on repurchase intention. This research was conducted on OVO application users in Denpasar City. This study uses a quantitative approach. Respondents have taken as many as 160 respondents with a Non-probability sampling technique with the purposive sampling method. In research data obtained through the distribution of questionnaires. The testing method used in this study is the Linear Regression Test. The results in this study are experiential marketing, social media marketing, and brand trust partially positive and significant effect on repurchase intention.

Source: International Research Journal of Management IT and Social Sciences

DOI: 10.21744/irjmis.v7n3.881

Author: Nyoman Sri Subawa

Institution: University of National Education

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3036092248

FWCI: 9.018

Cites: 38

Cited by: 41

Related to: 10