Electronic Word-Of-Mouth versus Word-Of-Mouth in the Field Of Consumer Behavior: A Literature Review
Year: 2020
Type: review
Abstract: The proliferation of the internet has resulted in the conceptualization and founding of
word-of-mouth (WOM): In this context, electronic word-of-mouth (eWOM) is regarded as a significant form of
media for both businesses and consumers. However, little scholarly work has been undertaken to examine the
comparative discrepancies between eWOM and WOM within the framework of consumer behavior. Against this
backdrop, the existing work is aimed at examining the effects of conventional eWOM and WOM with regard to
consumer behavior while exploring the primary dissimilarities between the various recommendations applicable to
facilitate a better understanding of their potential. The selection of articles is confined to the articles published in
English and excludes other languages for this traditional review. This study also underscores research avenues for
scholars that are keen to pursue further studies on this topic.
Source: Journal of Critical Reviews
Authors: Abbas N. Albarq, Mohammed A. Al Doghan
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3042640417