Work

The Mediating Effects of Ewom Intention in the Impact of Spokesperson’s Source Credibility on Users’ Behavioral Intention in Social Marketing

Year: 2020

Type: article

Authors: Huang Ying, Fumin Deng, Zhu Hui

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3047330396

FWCI:

Cites: 11

Cited by:

Related to: 10