Work

Customer Acquisition, Engagement, and Retention in Online Advertising

Year: 2020

Type: dissertation

Source: Digital Access to Scholarship at Harvard (DASH) (Harvard University)

Author: Michael Els

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3048837004

Cites: 60

Cited by: 2

Related to: 10