Work

Understanding food truck customers: Selection attributes and customer segmentation

Year: 2020

Type: article

Study design: Observational Study

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2020.102647

Authors: Hayeon Choi, Eun-Kyong Choi, Borham Yoon, Hyun-Woo Joung

Institutions: University of Mississippi, University of Tennessee at Knoxville

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Mississippi

OpenAlex ID: W3048948476

FWCI: 3.607

Cites: 86

Cited by: 32

Related to: 10