Work

Wie funktioniert Mobile Viral Marketing? Eine Data-Mining-Analyse des Empfehlungsverhaltens bei mobilen Diensten.

Year: 2010

Type: article

Source: Multimedia Systems

Authors: Andreas Krisor, Wolfgang Palka, Dietmar G. Wiedemann

Language: German

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W30599364

FWCI:

Cites: 22

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Related to: 10