Work

How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages

Year: 2020

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2020.1809575

Authors: Bin Wang, Stephanie Q. Liu, Jay Kandampully, Milos Bujisic

Institutions: Dalian University of Foreign Languages, The Ohio State University, New York University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3083586578

FWCI: 7.73

Cites: 100

Cited by: 72

Related to: 10