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Suivi des marques et enrichissement du parcours cross-canal du client sur Facebook : une recherche exploratoire

Year: 2013

Type: conference-paper

Source: HAL

Authors: Lejealle, Catherine, Ezan, Pascale

Institutions: Paris School of Business, Normandie Innovation Marché Entreprise Consommation

Language: French

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3085422495

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Related to: 10