Work

Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy

Year: 2020

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102303

Authors: Wondwesen Tafesse, Bronwyn P. Wood

Institution: United Arab Emirates University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3088461057

FWCI: 41.56

Cites: 47

Cited by: 625

Related to: 10