Work

Past, Present, and Future of Electronic Word of Mouth (EWOM)

Year: 2020

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2020.07.001

Authors: Sanjeev Verma, Neha Yadav

Institution: Indian Institute of Management Mumbai

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3090581317

FWCI: 32.85

Cites: 106

Cited by: 412

Related to: 10