Does Traditional and Social Media Advertising Affect Brand Trust and Impact Purchase Intention? (The Cases of Delta Airlines and Turkish Airlines Companies)
Year: 2016
Type: dissertation
Abstract: Master of Arts in Marketing Management. Thesis (M.A.)--Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration, 2016. Supervisor: Prof. Dr. Mustafa Tümer.
Author: Yahya Nasser Eddine
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3090977009