Work

The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews

Year: 2020

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2020.09.010

Authors: Maximilian H.E.E. Gerrath, Bryan Usrey

Institutions: University of Leeds, University of East Anglia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W3093070052

FWCI: 7.556

Cites: 72

Cited by: 108

Related to: 10