Work

What Drives Consumer Shopping Behavior in Live Streaming Commerce

Year: 2020

Type: article

Source: Journal of electronic commerce research

Authors: Xiaoyu Xu, Jen-Her Wu, Qi Li

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3093957878

FWCI: 35.73

Cites: 54

Cited by: 387

Related to: 10