Work

Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102355

Authors: Dongmei Li, Xiaoyun Han

Institutions: South China Normal University, Sun Yat-sen University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Natural Science Foundation of Guangdong Province

OpenAlex ID: W3095336341

FWCI: 7.768

Cites: 101

Cited by: 102

Related to: 10