Work

Tendencies in Contemporary Marketing Communication Caused by Technological Preferences of Generation Y

Year: 2018

Type: article

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Authors: Milica Kostić-Stanković, Valentina Vukmirović

Institution: University of Belgrade

Language: Serbian

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3095552581

FWCI: 0.346

Cites:

Cited by: 1

Related to: 10