Work

A study of neuromarketing techniques for proposing cost effective information driven framework for decision making

Year: 2020

Type: article

Source: Materials Today Proceedings

DOI: 10.1016/j.matpr.2020.08.730

Authors: Rupali Gill, Jaiteg Singh

Institution: Chitkara University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3096014909

FWCI: 5.411

Cites: 44

Cited by: 65

Related to: 10