Work

The Use of Free and Paid Digital Product Reviews on Mobile Devices in In-Store Purchase Situations

Year: 2009

Type: conference-paper

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: Tobias Kowatsch, Wolfgang Maaß, Elgar Fleisch

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W310577452

FWCI: 4.739

Cites: 37

Cited by: 4

Related to: 10