Work

Pengaruh Citra Merek Dan Electronic Word of Mouth Terhadap Minat Beli Kosmetik Wardah Di Kota Batam

Year: 2020

Type: article

Study design: Observational Study

Authors: Silvia Gustina Benowati, Tiurniari Purba

Institution: Universitas Putera Batam

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3106078635

FWCI: 4.38

Cites:

Cited by: 23

Related to: 10