Work

A recipe for food promotion: effects of color brightness on food evaluations and behavioral intentions

Year: 2020

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-05-2020-0492

Authors: Ruiying Cai, Christina Geng-Qing Chi

Institutions: Colorado Mesa University, University of Johannesburg, Washington State University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W3107959620

FWCI: 4.638

Cites: 55

Cited by: 38

Related to: 10