Work

Consumer decision making: A choice goals approach.

Year: 2008

Type: article

Authors: James R. Bettman, Mary Frances Luce, John W. Payne

Institution: Duke University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3111946744

FWCI: 5.926

Cites:

Cited by: 24

Related to: 10