Work

When Heritage Branding Limits Innovation

Year: 2019

Type: article

Source: ACR North American Advances

Authors: Rosanna Smith, Minju Han, George E. Newman, Ravi Dhar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3115625017

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