Work

The Effects of Ethnicity and Product on Purchase Decision Making

Year: 2001

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-41-2-39-48

Authors: Youn-Kyung Kim, Jikyeong Kang

Institutions: University of North Texas, University of Manchester

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W311693045

FWCI: 14.21

Cites: 19

Cited by: 98

Related to: 10