Work

A Study of Consumers Purchasing Factors Through Facebook Online Live Streaming: Taking Sales of Clothing for Example

Year: 2019

Type: article

Authors: HsinYin Hsu, Wen-Shan Chang

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3118451274

FWCI: 0.524

Cites: 9

Cited by: 5

Related to: 10