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Analisis Pengaruh Brand Trust, E-WOM, dan Social Media Influencer Terhadap Keputusan Pembelian Lipstick Pixy

Year: 2020

Type: article

Study design: Observational Study

Source: Prosiding BIEMA (Business Management, Economic, and Accounting National Seminar)

Authors: Vinny Herviani, Prasetyo Hadi, Nobelson Nobelson

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3122449780

FWCI:

Cites:

Cited by: 1

Related to: 10