Work

Estimating aggregate consumer preferences from online product reviews

Year: 2010

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2010.09.001

Authors: Reinhold Decker, Michael Trusov

Institutions: Bielefeld University, University of Maryland, College Park

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3123035962

FWCI: 25.89

Cites: 86

Cited by: 347

Related to: 10