Work

Purchase Behavior : Online Tour Package

Year: 2021

Type: article

Abstract: The purpose of this study was to analyze a model of online tour package purchasing behavior which is influenced by the perceptual aspects of review ratings, perceived risk, trust and purchase intention. The research design used a combination of exploratory, descriptive-quantitative research. The population and sample selection uses consumers in West Jakarta who will purchase tour packages online. Determining the number of samples using purposive sampling technique and will be distributed to 203 consumers. These findings prove that the rating review positive effect on trust and perceptions of risk. Perceptions of risk have a negative effect on trust and purchase intention. Trust has a positive effect on purchase intention. This is an important consideration for business actors in making future marketing strategy decisions to achieve competitive advantage.

Source: Dinasti International Journal of Management Science

DOI: 10.31933/dijms.v2i3.704

Authors: Hamdan Hamdan, Tine Yuliantini

Institution: Mercu Buana University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3123426348

FWCI: 2.757

Cites: 74

Cited by: 12

Related to: 10