Work

Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration

Year: 2021

Type: article

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2020.1808812

Author: Alison Munsch

Institution: Iona College

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3123627428

FWCI: 40.57

Cites: 15

Cited by: 416

Related to: 10