Work

A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines

Year: 2002

Type: article

Source: Services Marketing Quarterly

DOI: 10.1300/j396v23n04_05

Authors: Kenneth E. Clow, Donald P. Roy, Lewis B. Hershey

Institutions: University of North Carolina at Pembroke, Middle Tennessee State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3123728652

FWCI: 1.474

Cites: 31

Cited by: 11

Related to: 10