Work

The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser

Year: 2011

Type: article

Study design: Observational Study

Authors: 紀信光, Hsin‐Kuang Chi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3123988128

FWCI: 4.176

Cites: 28

Cited by: 101

Related to: 10